This project is a promotional campaign created to communicate a special ING Bank offer, where new customers receive a 600 PLN bonus upon successful registration and meeting campaign conditions. The main objective was to clearly present the value of the promotion while reinforcing ING’s image as a modern, accessible, and customer-focused bank.

The video highlights the simplicity of opening an account, fast onboarding, mobile banking convenience, and everyday financial benefits, supported by bold typography, clean motion graphics, and strong visual emphasis on the 600 PLN incentive. The narrative structure guides viewers from awareness to action, making the offer easy to understand and visually memorable within a short attention span.