This project is a promotional video for Lenta supermarkets, created to support a limited-time customer rewards campaign. The campaign offered toys and keychains (“Tikers/Tokers”) with every purchase over a certain amount, and the video aimed to clearly communicate the promotion while keeping it visually engaging and fun.

My role in the project was focused exclusively on VFX production. This included creating dynamic animations for the rewards, integrating them seamlessly into live-action footage, and enhancing the visual appeal of the campaign. Special attention was given to timing, motion, and realism, ensuring that each Tiker/Toker appeared exciting and tangible while maintaining the overall brand aesthetic